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13
 
Jul
 
2023
 - 
9
 Min Read

How to Boost Efficiency with Hybrid Delivery Orchestration

Learn how hybrid delivery orchestration brings the best of last-mile logistics together to perfect the customer experience, boost efficiency, and save costs.

Nash
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Nash
Blogs
Hybrid delivery means mixing different vehicle types: like bikes, drones, or vans
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Imagine you're a business owner navigating the world of local delivery. You tried relying solely on your own fleet of drivers. But you found it challenging to scale and meet customer expectations during peak periods. 

On the other hand, outsourcing to third-party providers has its own set of issues. You feel the pain of limited control and inconsistent service quality. So, you find yourself at a crossroads, searching for a solution that combines the best of both worlds.

Enter hybrid delivery orchestration. It's like having a secret weapon that empowers you to optimize your local delivery operations, with over a hundred dispatch options at your fingertips. These options allow you to match the delivery experience to the specific goods in the order and the expectations behind them. Whether sending your internal fleet to deliver high-value items or tapping into third-party providers for broader reach and capacity, you have the flexibility to choose the best approach for each delivery.

By embracing hybrid delivery, you can unlock a whole new level of efficiency and customer satisfaction in the last mile. Which has a huge upside, because right now last-mile accounts for 53% of the total cost of the supply chain. Typically, merchants are footing this bill, so it’s important to use your resources wisely in order to mitigate unnecessary costs.

In this post, we’ll explain the concept of hybrid delivery and explore the tech that powers it. We’ll also cover the challenges and opportunities businesses often face when implementing a hybrid delivery plan.

Let's dive in and discover how hybrid delivery orchestration can transform your local delivery operations and propel your business forward.

Understanding Hybrid Delivery Orchestration

Hybrid delivery orchestration means combining multiple resources to optimize local delivery operations. It involves leveraging in-house resources and external partners, vehicle types, and specialties to achieve a seamless and efficient delivery process. 

By harnessing the strengths of both internal and external fleets, businesses can overcome the limitations of relying solely on one approach. It allows them to unlock new levels of flexibility, growth, and customer satisfaction in their delivery operations.

Balancing Internal and External Fleets

One of the core elements of hybrid delivery orchestration is finding the right balance between internal and external fleets. Internal fleets consist of a company's own vehicles and drivers, providing complete control and visibility over the delivery process. They are best for certain types of deliveries, such as high-value items requiring extra care and a great brand experience.

External fleets involve partnering with third-party delivery providers to replace or add to the capacity of an internal fleet. These include gig fleets like Uber and independent couriers. These services allow businesses to tap into a wider network of drivers and vehicles, giving them room to manage large volumes of deliveries or reach outside their typical service area.

Leveraging Different Vehicle Types

Another aspect of hybrid delivery orchestration is the strategic use of different vehicle types. Each delivery scenario may have unique requirements regarding speed, capacity, or access to specific locations. Businesses can use various vehicle types to deploy the right vehicle for each delivery, maximizing efficiency and customer satisfaction.

For example, smaller vehicles like bicycles or scooters may be ideal for quick and eco-friendly deliveries in urban areas with traffic congestion. Larger vehicles, such as vans or trucks, may be better suited for bulk deliveries or transporting larger items over longer distances.

By having different vehicle types, businesses can optimize their delivery operations based on the specific needs of each order. This results in faster, more cost-effective, and more reliable deliveries.

How Hybrid Delivery Orchestration Benefits Businesses 

Hybrid delivery orchestration gives businesses many opportunities to optimize operations and elevate the customer experience. Let's explore some of these key opportunities:

Cost Optimization and Growth

One of the biggest advantages of hybrid delivery orchestration is the ability to leverage external fleets during peak periods. By seamlessly integrating third-party providers into the delivery process, businesses can adapt to fluctuating demands without unnecessary costs. Platforms like Nash provide access to a broader network of delivery providers. Nash offers businesses diverse delivery options to meet specific needs while keeping costs efficient and enabling growth.

Enhanced Customer Experience

Hybrid delivery orchestration allows brands to tailor their delivery methods to specific customer preferences, ensuring a personalized and seamless experience. Whether it's same-day delivery, precise delivery time slots, or alternative pickup locations, businesses can meet the unique demands of their customers. Businesses build long-lasting relationships by ensuring prompt deliveries in time-sensitive situations and offering flexible delivery options for customer convenience.

Diverse Vehicle Options

With hybrid delivery orchestration, businesses can tap into the advantages of different vehicle types to optimize their delivery operations. From drones, bicycles, and motorbikes for quick and eco-friendly deliveries to cars, vans, and specialized vehicles for larger or fragile shipments, businesses can adapt their vehicle selection to the unique requirements of each delivery. This flexibility enables efficient and reliable transport of goods, ensuring you use the right vehicle for each delivery.

Operational Resilience 

Hybrid delivery orchestration provides operational resilience by mitigating risks by having different fleets to rely on. Seamlessly switching between internal and external fleets allows businesses to navigate unforeseen challenges and ensure consistent customer service. 

This flexibility enables businesses to meet customer expectations even in challenging situations. These can include vehicle breakdowns, traffic congestion, or bad weather conditions. With hybrid delivery orchestration, businesses can build operational resilience and maintain service excellence.

Why Hybrid Delivery is Difficult to Pull Off

While there are many benefits to hybrid delivery, it is very hard to implement without the right resources and technology. Here are the common pitfalls operators face when putting together their own hybrid delivery model. 

Hard-to-Scale Internal Fleets

Relying solely on internal fleets can present limitations for businesses, particularly when facing the need for growth. As delivery demands increase, businesses may struggle to expand their fleet capacity to meet customer expectations. Scaling internal fleets requires significant investments in vehicles, drivers, and infrastructure, which can be costly and time-consuming.

Limited Options in Third-Party Providers

While third-party providers can offer an alternative to internal fleets, businesses often face difficulty sourcing reliable and suitable providers. Some areas may have limited options for third-party delivery services. This can make it challenging for businesses to find the right providers that align with their delivery requirements, quality standards, and customer expectations.

Poor Reliability of Third-Party Providers

Another challenge with relying on third-party providers is the issue of reliability. Businesses depend on these providers to uphold their brand reputation by ensuring timely and efficient deliveries. However, not all providers may consistently meet the expected service levels, leading to potential disruptions, delays, and dissatisfied customers.

Difficulties in Manual Dispatching for Different Providers

Coordinating multiple providers for different orders can be a complex and time-consuming task. Businesses often struggle with manually dispatching each order to the best provider based on delivery location, vehicle availability, or service level requirements. This manual process can lead to errors and delays in the delivery process.

Hard-to-Control Vehicle Types

Different types of deliveries may require specific vehicle types to ensure the safe and efficient transport of goods. However, controlling the availability of various vehicle types can be challenging. It requires careful management and coordination to match the right vehicle with each delivery's requirements, such as size, weight, or temperature control. Ensuring that the appropriate vehicles are readily available for each delivery can be a logistical hurdle for businesses.

Poor Route Optimization

Efficient route planning and optimization are critical for reducing delivery costs, improving time management, and enhancing overall delivery efficiency. However, without the right tools and technologies, businesses may struggle to optimize routes effectively. Poor route optimization can lead to suboptimal delivery schedules, increased fuel consumption, longer delivery times, and higher operational costs.

These challenges underscore the need for a strategic approach to local delivery that can address these pain points and unlock new opportunities for businesses. But while it’s a challenging endeavor, it’s very much worth it.

How Technology Powers Hybrid Delivery 

Technology plays a crucial role in enabling and streamlining the implementation of hybrid delivery orchestration. With delivery orchestration platforms like Nash, businesses can simplify the management and coordination of their hybrid delivery operations.

These platforms act as a central hub, integrating various delivery APIs and consolidating all delivery-related data and processes into a single interface. By connecting with popular delivery service providers such as Uber and others, businesses can tap into a vast network of delivery options and leverage each provider's strengths.

Automation is another key aspect of technology in hybrid delivery orchestration. These platforms offer automation capabilities that allow businesses to streamline their workflows and eliminate manual tasks. From order placement and dispatch to real-time tracking and proof of delivery, automation ensures smooth and efficient operations at every stage of the delivery process. This automation saves time and effort, reduces the potential for errors, and improves overall delivery performance.

Furthermore, technology empowers businesses with valuable insights and data analytics. By capturing and analyzing delivery data, businesses can gain visibility into key performance metrics, identify areas for optimization, and make data-driven decisions to enhance their delivery operations. These insights enable businesses to improve their processes, optimize routes, allocate resources effectively, and ultimately provide a better delivery experience for their customers.

Making Hybrid Delivery Orchestration Possible with Nash

As businesses lean towards adopting hybrid delivery orchestration, Nash offers a simple and efficient solution that removes the burdensome tasks from their shoulders. With Nash's global network of 500+ providers and its comprehensive delivery management and dispatch platform, businesses can seamlessly scale their operations, ensuring flawless execution and delivering exceptional customer experiences. 

Here's how Nash powers hybrid delivery:

Customization and Control

The key to success in local delivery lies in the ability to customize and fully control operations. Nash understands this and offers businesses a comprehensive suite of customization and control features. 

With Nash, businesses have full visibility and flexibility in managing their delivery operations. They can handpick fleets from a diverse network of delivery providers, ensuring they align with their specific requirements and quality standards. 

Additionally, businesses can set dispatch strategies based on factors like cost, reliability, or personal preferences. This level of customization empowers businesses to optimize their delivery processes and provide a tailored experience to their customers.

Streamlined Operations and Cost Optimization

Efficient operations and cost optimization are crucial for businesses in the local delivery industry. Nash provides businesses with advanced tools that streamline and optimize processes, enabling them to efficiently manage and allocate resources. By harnessing the power of hybrid delivery orchestration, businesses can seamlessly scale their operations by leveraging external fleets during peak periods. This approach helps businesses meet fluctuating delivery demands while keeping costs as low as possible and maximizing profits.

Exceptional Customer Experience

Delivering an exceptional customer experience is a top priority for businesses in the local delivery industry. Nash understands this and offers a robust platform that allows businesses to provide various delivery options tailored to customer preferences. With auto-reassignment if the driver is running late, real-time tracking, and a 24/7 support team, Nash helps businesses elevate the customer experience and foster long-term loyalty.

Diverse Fleet Management

Efficient fleet management is essential for successful local delivery. With Nash, businesses get access to a range of delivery providers and vehicle types, including bicycles, motorbikes, cars, vans, and more. Additionally, businesses can set auto-dispatch strategies on cost, reliability, or personal rankings. Auto-dispatch strategies lets you assign the right fleet to any order without lifting a finger.

Resilient and Reliable Operations

Maintaining resilience and reliability in delivery operations is critical for businesses. Nash provides businesses with a flexible and reliable delivery network, allowing them to seamlessly switch between internal fleets and external providers. This flexibility helps businesses overcome challenges such as vehicle breakdowns, capacity constraints, or unexpected surges in demand. Nash handpicks reliable and trusted delivery providers, ensuring constant service and meeting customer expectations despite uncertainties. For example, we helped Roti save over $100k in 3 months thanks to our smart auto-reassignment tools.

With Nash as their trusted partner, businesses can smoothly manage operations, elevate the customer experience, and drive growth.

The Easiest Way to Power Hybrid Delivery

We hope this comprehensive blog post provides you with valuable insights into the world of hybrid delivery orchestration. If you're ready to adopt hybrid delivery, explore the possibilities with Nash by requesting a demo here.

Unlock fast & reliable local delivery, anywhere

Drive more value to your online store by offering on-demand, same-day or scheduled local delivery to your customers with Nash.

Learn More

Unlock fast & reliable local delivery, anywhere

Drive more value to your online store by offering on-demand, same-day or scheduled local delivery to your customers with Nash.

Learn More

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